AI: The New Invisible Hand?

Murat Durmus (CEO @AISOMA_AG)
2 min readNov 10, 2024
AI: The New Invisible Hand? (image created with DALL-E)

Adam Smith’s “invisible hand” posits that individuals pursuing their self-interest will unwittingly serve the greater good — markets will regulate themselves, as if by some hidden, benevolent force. In the age of AI, we face a new “invisible hand” that belongs not to human nature but to the algorithms that shape it.

AI acts mainly in secret, subtly nudging us in specific directions, personalizing our feeds, and anticipating our decisions. It is the ultimate invisible hand. The silent architect orchestrates the flow of information, shapes public opinion, and decides what we want before we do. While Smith’s hand is guided by millions of individual choices that add up to a kind of equilibrium, AI’s hand is guided by a select few. Algorithms can be customized to maximize engagement and often corporate profit rather than societal equilibrium (Smith trusted in the self-correcting nature of the market, but with AI, self-correction becomes paradoxical). Rather than guiding individuals toward the common good, AI steers us toward outcomes defined by the underlying code and data written by unseen designers with motives that might as well be an unseen fist, no hand.

Unlike Smith’s invisible hand, which trusted the will of many, the AI hand cloaks the intent of the few, nudging us down paths we might not choose if we indeed saw them.

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Murat Durmus (CEO @AISOMA_AG)
Murat Durmus (CEO @AISOMA_AG)

Written by Murat Durmus (CEO @AISOMA_AG)

CEO & Founder @AISOMA_AG | Author | #ArtificialIntelligence | #CEO | #AI | #AIStrategy | #Leadership | #Philosophy | #AIEthics | (views are my own)