Apple Intelligence — a quick and slightly sarcastic thought on this ;-)

Murat Durmus (CEO @AISOMA_AG)
2 min readJun 11, 2024
Apple Intelligence (Image generated with DALL-E)

Apple Intelligence” is a name that’s as ironic as a fruit, symbolizing human achievement in artificial intelligence. It’s like saying all our technological and philosophical advancements can be neatly packaged and sold alongside the latest iPhone, like a shiny apple in a tech store.

Imagine Descartes:

‘I think, therefore I am.’ Now, Apple’s version: ‘I sync, therefore I am.’

We live in a world where intelligence is synonymous with convenience.

The true marvel of “Apple Intelligence” might be its ability to transform the profound into the quotidian, making the revolutionary feel routine. After all, in a world where intelligence is synonymous with convenience, Turing’s dream of intelligent machines lives on- not in grand challenges, but in the seamless sync of our digital lives.

I’m sure the next great leap in AI will be Siri achieving self-awareness and promptly recommending you upgrade to the latest iPhone model yearly ;-)




Murat Durmus (CEO @AISOMA_AG)

CEO & Founder @AISOMA_AG | Author | #ArtificialIntelligence | #CEO | #AI | #AIStrategy | #Leadership | #Philosophy | #AIEthics | (views are my own)